Hey honeys and hustlers,
2025 was my most unpredictable year in business yet, and I thought it was for the worst. But after reflecting, I’m realizing it may have been for the best. I didn’t make as much money as I'd hoped. It took me longer than I thought it would to write some narrative film projects. I didn’t get to attend all the events I originally planned to. But I still count everything I did accomplish as a win, and my wins greatly outweighed my losses.
Welcome to my most transparent, data-driven article of the year. Every December, I pull back the curtain on my creator business — sharing real numbers, honest reflections, and the strategic decisions that shaped my year. This year was especially significant: I tripled my newsletter growth, doubled my year-over-year podcast downloads, navigated profound personal loss, and learned what it really takes to build a sustainable media business outside of freelancing.
In this article, you'll find:
2024 vs 2025 by the numbers
What worked, what didn't, and why
How I'm structuring my business for 2026
My complete decision-making framework (with the help of a business coach)
Revenue strategies I'm implementing (and the ones I'm dropping)
Marketing, community, and product insights for you and your brand in 2026
This level of transparency and strategic insight is why this article lives behind a paywall. You can read last year's review for free: 2024 Year in Review
Treat yourself to one last write-off for the year that will help propel you forward in 2026.
Our 2025, Wrapped
I'm revealing everything in our end-of-year wrap-up report. The real numbers behind my business and how they're informing my 2026 strategy.
If we don’t talk before, see you in 2026!
