Hey honeys and hustlers,

At the time of writing this, at 11:20 PM on Friday, I just finished recording the launch video for CommunityOS a few hours ago. Yes, I’m behind a bit this week, but bear with me. I never said this product launch would be pretty, only that it would be done! Almost every time I post a video, I get questions about my camera setup. It’s almost impossible for me to recommend my camera setup to people who are looking to transition from audio or writing to creating short-form, direct-to-camera talking head videos. My setup is overkill for this, BUT I do think there is a minimum video setup I could recommend to folks just getting started who want their videos to have a certain level of quality. Thanks to Larry for this suggestion on a previous Substack Live!

And you know I can’t just give you camera gear recommendations without sharing the real secret sauce: developing your camera presence and storytelling skills. So stay until the end because I tapped my friend Chris Ward to share some words of wisdom. Chris is a speaker coach whom I’ve learned so much from along my speaking journey, and I think you’ll get a great deal from our conversation as well.

I always recommend starting with the phone you have. If you can’t make a compelling argument on a cell phone camera, a professional one isn’t going to be the difference maker. For audio, try the Rode Wireless Micro or the Hollyland Lark M2S (both of which appear to be on sale for <$100 right now, how lucky). If you’re looking to do more vlogging, Insta360 has some action cameras that could be perfect for more casual wear.

If you’re looking to step up your virtual video recording game, you’ll likely need a mic, a light, and a camera. If you want a budget-friendly setup under $500, I recommend using the built-in webcam on your computer or laptop, adding a desk clamp light like these from Amaran or Neewer, and buying a high-quality USB-C mic. I use the Samson Q9U, and would recommend other USB-C + XLR port mics, as this will allow you to scale up for in-person recordings. The Rode PodMic USB and the Shure MV7+ are my alternative recommendations. You can likely find a cheap desk stand for under $50. I bought the Elgato low-profile wave arm on sale a few years ago and love it.

If you’re at a point where you’re ready to invest in a camera for your talking head videos, out of all the cameras on the market and all the cameras I’ve used, I would wholeheartedly recommend starting with the Sony FX30 and a wide-angle lens (35mm or below) and a good aperture (f2.8 or below). It is by far and away the best entry-level video camera. It will not overheat or get hot during recordings because it has a built-in fan (a problem with Fuji and Canon entry-level mirrorless cameras), it has a vast lens selection that are both native and third party (a key issue with Nikon), and the autofocus will be spot on (a problem with the L-mount alliance of Lumix/Panasonic, Leica, and Sigma). You can take photos with this camera, get it with or without the XLR handle (though I recommend that you do), and plug this camera directly into your computer via USB and use it for virtual recordings as well. It’s a crop sensor camera that will set you up for growth down the line.

Now that we’ve gotten the juicy camera gear recommendations out of the way, none of which are affiliate or sponsored links, let’s get into my short interview with Chris.

P.P.S. tell me how you like this newsletter format at the end!

Question 1: Can you share a story about a client or personal experience where a breakthrough in camera confidence significantly changed someone's career or self-image?

Absolutely. I work with a pro athlete whose second language is English, but he is a top prospect who will need plenty of camera and media time. Now, imagine being in his position, having to translate in your mind and then deliver your words confidently on camera. To make it simple for him, we have a saying: “Slow is pro, and say it in three.” To build his confidence, he delivers his words slowly, which makes him sound confident even if he doesn’t feel that way at the moment. Then, he gives three details so he doesn’t ramble or mix up his thoughts while speaking on camera. You can take this technique and practice speaking to the camera yourself, and you’ll notice the difference.

Question 2: What mistakes do new speakers on camera commonly make, and what corrections do you suggest?

You know the lie that everyone buys into before speaking on camera: performing instead of connecting. New speakers worry about sounding perfect, being polished, memorizing the script they edited 60 times, and stopping mid-thought just to acknowledge a mistake. Here’s how to fix it. If you’re reading this, close your eyes and think of your favorite person to talk to someone who makes you feel like you can be yourself. Talk to them, not to an audience. You can even print out a picture of them and put it next to your camera or phone. Wondering what to talk about? Start with a story, something you want to update them on. Once you shift from presentation mode to a conversation with someone you like, the whole vibe changes.

Question 3: How do you help people identify what elements of their story are relevant when developing a signature talk, workshop, or website copy?

Most people think every detail of their story should be told, but it shouldn’t. That’s why we hyper-focus on three questions. No. 1: What do you want to be known for? If you can’t answer this, then you’re missing one of the biggest confidence builders for long-term wins. No. 2: What is your canon event? If you don’t know what that is, I have a pinned video on my IG that explains it.

Answering this question gives you the standout moment that supports the first answer and gives you an advantage over others in your niche. No. 3: What’s your signature delivery? Your signature delivery is how you allow the audience to be a part of the experience. Think of a comic who does crowd work and lets the audience add to the show. This can be applied to workshops, keynotes, panels, and more.

Question 4: I love your videos on Instagram. How have video content and speaking engagements contributed to the growth of your creative business or brand? Can you share a specific story where a video or speaking engagement led directly to new opportunities, clients, or a major business breakthrough?

Great question. Someone on a platform I won’t mention needed help, but no one answered her question. I raised my hand, went on stage, and instead of asking my own question, I helped her with her problem. Her problem led to a strong connection, strong connection opened the door for a speaking opportunity, speaking opportunity led to working with many clients. Many clients gave me social proof to share on IG with a unique perspective, which led to receiving DMs. One in particular helped me land an opportunity to media train professional athletes. Are you starting to get the picture here? It’s about relationships and connection before content. When you’re there to connect, the right people will open doors for you, and then all you have to do is walk through with your authenticity and abilities. I wouldn’t be here today if I had made it all about me. I’m grateful for all the people who have invested even a minute into my life.

Question 5: I've been a full-time creative entrepreneur since 2020, and I still feel like I'm learning new ways to leverage video to grow my business. What advice would you give creatives just starting to use video or public speaking to build their reputation and client base?

Awesome question! Take this question and make a list from it: What do people in my niche, industry, colleagues, etc. believe in that I do not? Make a video about each one. This will create conviction when you speak. When the time is right, you'll stand out and attract podcasts, conferences, and workshop opportunities.

Next, I want you to be a collector of stories. Gather stories that you can use to explain concepts and solve problems for your ideal audience. Then, find a local connector or business owner who specializes in events for corporations or your niche. Their problems often center around audience experience. You are ready to deliver a speaking experience because of the exercise I mentioned earlier. You will struggle sometimes, but that’s ok, keep at it, and if you need help, you know where to find me. But watch what happens when you decide to do this! I can't wait to hear from you after it happens. I know this works because this is exactly what I did.

Thanks to Chris for sharing his expertise with us! You can find him online and on LinkedIn. Want his feedback on your speech? Submit it here!