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Content Strategy and Audience Building

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Aug 29, 2026

Opus Clip Can’t Copy My Personality

Thank goodness, because my weird is better.

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Aug 27, 2026

Casting, characters, and chemistry

The version of you that wins is...plural.

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Aug 22, 2026

It’s Not the Logo, Babe

Refresh your brand only in case of emergency.

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Aug 20, 2026

Quiet Quitting LinkedIn

LinkedIn is in its AI slop era.

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Aug 1, 2026

Deep Thoughts on Superficial Matters

Yes, I do think people should pay for taste.

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Jul 27, 2026

All Stories Considered

The real product is the story that sells it.

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Jul 23, 2026

The Worst Kept Secret From Durham, North Carolina

There are no Stranger Things spoilers in this article.

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Jul 18, 2026

How One Writer Grew His Newsletter by 7,000%

Without burning out or wanting to quit.

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Jul 16, 2026

The Future of Newsletters Looks a Lot Like...

beehiiv released a feature that matches what newsletters are for.

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Jul 7, 2026

The Barriers to Creation vs. Connection

Making content is easy now. Building community still isn’t.

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Jun 27, 2026

Stop Betting Your Growth on One Platform

I’m building a digital tool to help you grow your newsletter.

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Jun 1, 2026

Algorithmic Embarrassment

Social media is a storefront, stage, and spotlight.

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May 30, 2026

The Quiet Call of Me

A response to "The Quiet Cult of You" from a community member.

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May 28, 2026

Make Distribution Boring Again

The DIY guide to repurposing your greatest hits.

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Apr 23, 2026

The Quiet Cult of You

Can you build a parasocial fandom without video?

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Apr 11, 2026

You can afford to be more polarizing on the internet

Yes, even in this economy.

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Apr 9, 2026

The Three Types of Capital

And which one is actually the most valuable.

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Apr 6, 2026

The Fourth Reason People Buy

Spotify, play “Respect” by Aretha Franklin

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Feb 21, 2026

Storytelling is the new coding

The trajectory of AI tells us writers are here to stay.

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Feb 19, 2026

The Internet Isn’t Forever.

Should you start a specialty social account?

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Feb 12, 2026

The 4 Cs of Community

You can't spell culture without cult.

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Feb 7, 2026

Followers, founders, and faces.

Personal branding isn't just about growth anymore.

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Feb 3, 2026

4 Things I Learned From My First Major Brand Deal

And the sixth sense of online audiences.

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Dec 22, 2025

Your Favorite Ideas of 2025

A reading list, just in time for the holidays

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Dec 15, 2025

The Genius of Variety’s Actors on Actors

And other trends I’m selling in 2026.

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Stories about creativity, entrepreneurship, and community building.
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